ezyVet Trade Shows
Turning live events into a growth channel
At ezyVet, trade shows were treated like a performance channel, not a brand exercise. I helped scale a global events programme across NAM, EMEA and APAC, running 35+ trade shows a year and building a repeatable model focused on qualification, speed to follow-up and revenue impact.
Over three years, trade show MQLs grew from 678 in 2022 to 1,293 in 2023, with 1,500+ projected for 2024, accounting for roughly 15% of total company MQLs. Conference leads converted at 11% with an average 50-day sales cycle, making events a reliable, predictable source of pipeline rather than a nice-to-have.
