Hi,
I’m Jake.
I’m a growth marketer with an advertising brain and a low tolerance for slow results. Ex Art Director, forever ideas person, now using creativity where no ones taken it before – pipeline, revenue, and stuff that converts.
I’m originally from New Zealand, currently based in London, working with B2B SaaS and tech companies across the UK, Europe, North America and of course, Oceania. I live in the messy middle between brand, demand gen and sales. Building funnels, launching scrappy campaigns, running lean events, and figuring out how a good idea turns into booked demos and closed revenue.
I love fast execution and anything that feels a bit experimental. I’ve got significant vibe coding experience (bad code, good outcomes), and I spend a lot of time building lead magnets, landing pages and growth experiments that exist for one reason only - to drive growth. Revenue is the scoreboard in growth marketing, and I’m very aware of it.
My advertising background still shapes how I work. I think in concepts, positioning and stories first, then I wire it all up to CRMs, ads, email and sales motions so it actually does something. Creative without performance is just art. Performance without creative is boring.
I like cool brands, ambitious teams, and ideas that don’t need six weeks of meetings to ship.
Always keen for a drink and a chat.
Awards
Stuff Paper Planes 2020
Best of the Best - Marketing ezyVet 2022
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